The site was started in the early 2007. It was before the social media boom. MySpace ruled, but mainly spreading glitter in cyberspace. So we didn't use it.
Instead, we had a Newsletter that we sent to subscribers to promote Jim and the website.
Here are all the Newsletters, issued between Feb 2007 and July 2013.
After that, we moved the promotion to Twitter so feel free to follow there if you wish.